Advertising
Screens where people pause
Every Pluggo station carries a screen, and every station sits at a point where people stop for a minute: ordering, paying, waiting. We sell that as one network you can buy by venue category.
How a campaign is planned
Stations are classified using a standard out-of-home venue taxonomy, so a buy is described in terms any media planner recognises rather than a list of addresses. You choose the venue categories and the districts; we assign the stations that match.
Creative is reviewed before it is scheduled. That review covers brand-safety categories and the advertising restrictions that apply in Lebanon, and it is the same process for every advertiser on the network.
- Inventory
- Station screens, venue-classified
- Buying unit
- Venue category & district
- Creative formats
- Vertical still & motion
- Review
- Brand safety & local compliance
- Reporting
- Plays, uptime, venue mix
- Lead time
- Agreed per campaign
Venue categories
Where the screens sit
Dining & nightlife
Restaurants, cafés, bars and clubs, where the pause happens at the counter and the table.
Retail & malls
Shopping centres and high-footfall stores, reaching people mid-trip rather than at home.
Fitness & wellness
Gyms and studios, where visits are routine and the same faces come back weekly.
Healthcare
Clinics and pharmacies, with a stricter category policy applied to what may run.
Education
Campuses and student venues, with age-appropriate restrictions enforced at the station.
Transit & travel
Terminals and waiting areas, where dwell time is long and a dead phone is a real problem.